Jeff’s background includes 25+ years of C-level executive experience in start-ups, emerging businesses, middle market enterprises, and public companies. Across industries as diverse as apparel, consumer products, sporting goods, automotive, manufacturing, financial services, and internet/technology, he has led numerous initiatives to drive growth, reposition companies for a stronger competitive edge, gain entry into new markets, streamline organizational processes, and improve financial performance, and reinvigorate corporate culture.

At marine catalog/online retailer Overton’s, his industry-recognized initiatives—which included strategic alliances with middle market and Fortune 100 companies—played a key role in leading the business from $20 million in sales to $70 million, while establishing the company as the leading direct marketer in its industry.

Jeff was also an early advocate of multi-channel retailing—which leverages technology and strategic thinking to create financial synergies across offline and online sales channels. Realizing that the infamous Dotcom Bust of 2000 was not an indictment of online retailing, he joined publicly-traded apparel/home furnishings retailer Blair Corporation as its Vice President/General Manager, E-Commerce. There, he launched and led Blair.com from start-up to nearly $100 million in less than six years, transforming the company’s culture from that of a direct mailer to one of an integrated multi-channel retailer. He also established numerous corporate efficiency initiatives, adding millions of dollars to the bottom line.

During his career, Jeff has also served as CEO of three companies, initiating significant operational, process, and managerial improvements to prepare each organization for key transitional events, including the sale of one business. As a consultant and interim CEO/COO/CMO, he has assisted start-ups, mature companies, nonprofit organizations, and a NASCAR race team.

Academically, he holds undergraduate and M.B.A. degrees from East Carolina University, and is also an adjunct college professor. Jeff has served on numerous corporate and non-profit boards, while also coaching and mentoring more than 20 start-up companies in a privately-funded technology incubator, which he successfully repositioned into a model of entrepreneurial excellence.