Imagine your business, a $200 million operation, vanishing overnight. Not a slow decline. Not a market shift. A sudden, devastating wipeout. That’s the reality Paul Hardy faced. He’s a seasoned executive who found himself at the epicenter of an avian flu outbreak in 2022.

Ultimately, the company, one of the biggest producers in the country, destroyed more than 5 million birds.

In eight days.

This isn’t just a story about managing in a crisis; it’s a masterclass in leadership, resilience, and the human cost of extraordinary decisions.

“If you cannot explain it simply, you do not understand it well enough.”

— Albert Einstein

Most leaders know the power of an elevator pitch — that concise, compelling speech you’d give the CEO if you found yourself sharing an elevator. But what about when the tables turn? What if it’s your job, as a leader, to share your vision with your team?

Enter the reverse elevator speech — the 30-to-60-second message every leader needs to master.

The reverse elevator speech is particularly relevant for interim professionals as it enables rapid alignment and impactful engagement. Interims can swiftly grasp an organization’s core challenges and, by articulating the company’s problem and their proposed solution concisely, immediately gain executive buy-in and establish their value. This approach cuts through complexity, fosters quick consensus for change initiatives, and frames the interim’s role as a direct solution provider from day one.

What Is a Reverse Elevator Speech?