In today’s world, every company needs to function as a technology company. eCommerce? Of course – without tech, there is no e in commerce. Auto manufacturers? You bet — carmakers spend at least as much time and energy on developing the software that runs their vehicles as they do getting the mechanics right. Healthcare? Absolutely — just ask the folks at Ascension Health, America’s largest Catholic hospital chain and the victim of a cyberattack that left nurses and doctors scrambling to take notes by hand and send patient orders by fax.
When every company is a technology company, it means that all key stakeholders, not just the IT teams, need a high-level understanding of the role technology initiatives play in achieving business goals from product development to strategic planning.