Liz Harvey
Interim CMO, COO, President
World class senior level general management and marketing executive with 30+ years of experience and business qualifications
Results oriented strategic business leader with strong execution/delivery skills. Driver of rapid sales growth in a variety of business situations including doubling direct sales business in 2 years via insight-driven integrated marketing and innovation. Proven P&L management delivering both top line and bottom line growth (businesses $0 to $650M in revenue). Extensive experience in 12+ categories including personal health, wellness and beauty care, foods and nutraceuticals with global experience in 10+ countries. Successful in large public, rapid growth mid-size private equity, start-up and not-for-profit environments.
• Vision/Strategic Business Planning
• P&L/General Management
• Innovation/New Products
• Branding/Positioning
• Retail, Direct Sales, e-commerce
• Public Speaking
SELECT INTERIM EXPERIENCE
Company Stage Focus: Public, Family Owned, Fortune 500, Fortune 1000, Early Stage, Startup, Private, Private Equity Backed,
Interim President, New Division, $100M Manufacturer, Direct Sales Industry
Created new direct sales division for an established privately held health and wellness company including brand definition, product vision and strategy, package design, sales system/tools, website, wellness program development and organization build-out.
Interim President, New Division, $120M Manufacturer, Direct Sales Industry
Led development of nutraceuticals-based ecommerce start-up built on Amazon webstore platform in 5 months including webstore development/integration, branding/positioning/ graphics development, product formulation and manufacturing of 20 starting products, P&L modeling and organization build-out.
Interim Executive Director, Not-for-Profit Education Foundation
Led start-up of public school district foundation. Developed fundraising strategy and led execution (corporate events, awareness campaigns, golf tournaments), created alliances with other not-for-profit organizations and envisioned/built foundation website. Raised $400k year 1 with all volunteer staff.
Interim VP Marketing and Multi-functional Project Lead, $7B CPG Manufacturer
Led multi-functional team (including marketing) for Fortune 500 consumer packaged goods company to maximize value creation on a capital intensive product upgrade from Ideation through integrated marketing plan development/execution resulting in +40% unit growth and +$60M in incremental year 1 profit.
Interim Multi-functional Project Lead, $300M CPG Manufacturer
Developed new technology platform to extend a privately held consumer products company into an adjacent segment. Developed several new product ideas worth an estimated $100M in sales along with retailer specific sell-in presentations for top 5 customers in Food, Drug, Mass, Specialty
Senior Vice President/General Manager, $3B Manufacturer, Consumer Packaged Goods Industry
Grew sales by $100M+ via focus on new product innovation/key customer strategy and value equity in core segments/expansion of new sub-lines. Led North America business including P&L and multi-functional leadership for $600M personal care business, $50M B2B/alternate channel business and $260M household care business. Led organization of 700 people including 2 plants and 6 contract manufacturers.
CMO/SVP/General Manager, $500M Manufacturer, Direct Sales Industry
Doubled sales and profits, outpacing key competitor growth leading to a successful recapitalization within 3 years. Provided global leadership for marketing, sales (via internet), customer service, and product development for a privately held global health, wellness and personal care direct sales firm. Chief architect of the company’s strategy. Led team of 100+ in 4 countries.
Interim COO, Congressional Campaign, Government/Politics
Developed 18k committed voter base and finished second among 6 candidates for US Congress in 2010 primary election. Led start-up campaign operations including development of 800+ person volunteer base and grassroots marketing strategic plan/execution to drive voter awareness and appeal for a first time candidate.
BOARD EXPERIENCE
•Crisis Nursery, Not-for-Profit focused on breaking the cycle of abuse and neglect of children
•United Way Child Care Board, Not-for-Profit
•Scottsdale Unified School District Foundation, Not-for-Profit focused on improving AZ education
•Dial Corporation, $3B consumer packaged goods manufacturer, Retirement Committee
•Soap and Detergent Association, Consumer Packaged Goods national trade association
CREDENTIALS/EDUCATION
•Masters of Business Administration, University of Dayton, Dayton, Ohio
•Bachelor of Science Electrical Engineering, University of Dayton, Dayton, Ohio
Years Executive Experience: (30)
# of Interim Roles: (5)
# of Board Roles: (5)
Company Size: ($100k-$10B)
INDUSTRY EXPERIENCE:
• Consumer Goods
• Consumer Services
• Retail
• Direct Sales
• Education
• Health and Wellness
• Not-for-Profit
• Politics
• E-commerce
SPECIALTIES
• B2C Marketing
• Brand Management
• Global Expansion
• E-Commerce
• Market Development
• Product Marketing
• Marketing Strategy
• Training and Development
• Innovation / New Products
• P&L Management
• Strategy Development
• Building a Management Team
• Operations – Cost
• Process Improvement
• Client Relations Management
• Business Development
• Direct Sales
• Sales Management
• Sales Forecasting
• Acquisition Integration