Liz Harvey

Interim CMO, COO, President

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World class senior level general management and marketing executive with 30+ years of experience and business qualifications

Results oriented strategic business leader with strong execution/delivery skills. Driver of rapid sales growth in a variety of business situations including doubling direct sales business in 2 years via insight-driven integrated marketing and innovation. Proven P&L management delivering both top line and bottom line growth (businesses $0 to $650M in revenue). Extensive experience in 12+ categories including personal health, wellness and beauty care, foods and nutraceuticals with global experience in 10+ countries. Successful in large public, rapid growth mid-size private equity, start-up and not-for-profit environments.

• Vision/Strategic Business Planning
• P&L/General Management
• Innovation/New Products
• Branding/Positioning
• Retail, Direct Sales, e-commerce
• Public Speaking


Company Stage Focus: Public, Family Owned, Fortune 500, Fortune 1000, Early Stage, Startup, Private, Private Equity Backed,

Interim President, New Division, $100M Manufacturer, Direct Sales Industry
Created new direct sales division for an established privately held health and wellness company including brand definition, product vision and strategy, package design, sales system/tools, website, wellness program development and organization build-out.

Interim President, New Division, $120M Manufacturer, Direct Sales Industry
Led development of nutraceuticals-based ecommerce start-up built on Amazon webstore platform in 5 months including webstore development/integration, branding/positioning/ graphics development, product formulation and manufacturing of 20 starting products, P&L modeling and organization build-out.

Interim Executive Director, Not-for-Profit Education Foundation
Led start-up of public school district foundation. Developed fundraising strategy and led execution (corporate events, awareness campaigns, golf tournaments), created alliances with other not-for-profit organizations and envisioned/built foundation website. Raised $400k year 1 with all volunteer staff.

Interim VP Marketing and Multi-functional Project Lead, $7B CPG Manufacturer
Led multi-functional team (including marketing) for Fortune 500 consumer packaged goods company to maximize value creation on a capital intensive product upgrade from Ideation through integrated marketing plan development/execution resulting in +40% unit growth and +$60M in incremental year 1 profit.

Interim Multi-functional Project Lead, $300M CPG Manufacturer
Developed new technology platform to extend a privately held consumer products company into an adjacent segment. Developed several new product ideas worth an estimated $100M in sales along with retailer specific sell-in presentations for top 5 customers in Food, Drug, Mass, Specialty

Senior Vice President/General Manager, $3B Manufacturer, Consumer Packaged Goods Industry
Grew sales by $100M+ via focus on new product innovation/key customer strategy and value equity in core segments/expansion of new sub-lines. Led North America business including P&L and multi-functional leadership for $600M personal care business, $50M B2B/alternate channel business and $260M household care business. Led organization of 700 people including 2 plants and 6 contract manufacturers.

CMO/SVP/General Manager, $500M Manufacturer, Direct Sales Industry
Doubled sales and profits, outpacing key competitor growth leading to a successful recapitalization within 3 years. Provided global leadership for marketing, sales (via internet), customer service, and product development for a privately held global health, wellness and personal care direct sales firm. Chief architect of the company’s strategy. Led team of 100+ in 4 countries.

Interim COO, Congressional Campaign, Government/Politics
Developed 18k committed voter base and finished second among 6 candidates for US Congress in 2010 primary election. Led start-up campaign operations including development of 800+ person volunteer base and grassroots marketing strategic plan/execution to drive voter awareness and appeal for a first time candidate.


•Crisis Nursery, Not-for-Profit focused on breaking the cycle of abuse and neglect of children
•United Way Child Care Board, Not-for-Profit
•Scottsdale Unified School District Foundation, Not-for-Profit focused on improving AZ education
•Dial Corporation, $3B consumer packaged goods manufacturer, Retirement Committee
•Soap and Detergent Association, Consumer Packaged Goods national trade association


•Masters of Business Administration, University of Dayton, Dayton, Ohio
•Bachelor of Science Electrical Engineering, University of Dayton, Dayton, Ohio

Years Executive Experience: (30)
# of Interim Roles: (5)
# of Board Roles: (5)
Company Size: ($100k-$10B)

• Consumer Goods
• Consumer Services
• Retail
• Direct Sales
• Education
• Health and Wellness
• Not-for-Profit
• Politics
• E-commerce

• B2C Marketing
• Brand Management
• Global Expansion
• E-Commerce
• Market Development
• Product Marketing
• Marketing Strategy
• Training and Development
• Innovation / New Products
• P&L Management
• Strategy Development
• Building a Management Team
• Operations – Cost
• Process Improvement
• Client Relations Management
• Business Development
• Direct Sales
• Sales Management
• Sales Forecasting
• Acquisition Integration