AOL – Category Development Officer, Automotive
Drawing from deep industry expertise, managed cross-functional team in developing a business plan for uncovering new revenue streams, expanding the prospect base, and delivering creative client solutions. Strengthened sales capability, and brought structure and discipline to go-to-market programs. Collaborated with editorial, sales, BD and M&A teams. Managed social media campaign. Made presentations to key agencies and clients. Developed and executed a tent pole communication strategy leveraging key industry events.
• Delivered $10M+ in new annual revenue, exceeding targets every year.
• Took brand awareness to leadership levels among industry leaders.

Advanstar Communications – EVP & CMO
Leading trade show and B2B publishing company with controlled circulation magazines and digital properties in the fashion, power sports, licensing, and life sciences markets. Led a team of more than 50 in developing and executing all marketing, communication, audience and attendee development and new product programs for 143 events, 54 publications, and 253 electronic products and websites. Identified new revenue streams. Built brand and corporate value. Managed PR campaigns and drove social/new media strategies.
• Delivered an innovative brand presence within each business platform, and for the company overall.
• Positioned company for acquisition, sold to UBM.

Toyota Motor North America – Group VP, Corporate Communications Strategic Planning and Research
With a $35M+ budget, and leading direct and indirect cross-functional teams, oversaw development and execution of NA corporate marketing, external affairs, and investor relations, as well as supported Latin American sales and marketing. Conducted economic, business, and competitive analysis. Built US-based capability to synchronize global messaging.
• Leveraged company strengths to improve overall company image, reducing risk and liability relative to safety recalls and other PR challenges.
• Raised awareness and recognition of global corporation in the US among key opinion leaders to leadership levels.
• Led award-winning comprehensive global and corporate advertising and social media campaigns, establishing a consistent and unified global image.
• Developed and executed a political reputation-based ad campaign targeting Washington, DC key opinion leaders, favorably impacting legislative and regulatory actions.