Corporate distress is so common, sometimes we don’t even notice it.
Twenty percent of companies fail in their first year. Sixty-five percent fail within 10 years. After 20 years, nearly 80 percent have disappeared.
Yet these statistics also reveal that decline is not at all inevitable. What separates the survivors from the casualties?
The difference lies in how they think about their core business.
This isn’t intuitive, or popular. When companies get into trouble, the reflex is frequently to attack the symptoms: costs.
Fire the receptionist.
Cancel the office perks.
Reduce headcount.
But this approach rarely works, because cutting expenses isn’t usually the way to fix a failing business.









