Every organization needs a leader. But not just any leader will do. Success depends on finding the right leader to meet the organization’s needs in that precise moment.

But, as we have learned over more than 12 years of working to place the right leader into the right organization at the right time, doing that is no easy feat.

In fact, it’s why we wrote our new book on leadership, Right Leader Right Time: Discover Your Leadership Style for a Winning Career and Company. (Visit Right Leader to learn more.)

The book is the culmination of our experience over the last 12 years, experience that has shown us what the most successful leaders do well.

“If you cannot explain it simply, you do not understand it well enough.”

— Albert Einstein

Most leaders know the power of an elevator pitch — that concise, compelling speech you’d give the CEO if you found yourself sharing an elevator. But what about when the tables turn? What if it’s your job, as a leader, to share your vision with your team?

Enter the reverse elevator speech — the 30-to-60-second message every leader needs to master.

The reverse elevator speech is particularly relevant for interim professionals as it enables rapid alignment and impactful engagement. Interims can swiftly grasp an organization’s core challenges and, by articulating the company’s problem and their proposed solution concisely, immediately gain executive buy-in and establish their value. This approach cuts through complexity, fosters quick consensus for change initiatives, and frames the interim’s role as a direct solution provider from day one.

What Is a Reverse Elevator Speech?

Core values are the fundamental beliefs, principles, and ethical standards that guide a person’s actions and decisions. They define what is important and provide a sense of purpose and direction. Understanding our own core values and how they impact our decisions and how we interact with others is critically important to understanding how we approach our daily lives and why we make the choices we make.

In the workplace, that means understanding how we react to others, how we manage employees, and why workers who feel the organization’s policies and expectations run counter to their core values suffer “moral injury.”

InterimExecs CEO Robert Jordan invited his business coach, Brett Morris, to sit down for a chat to learn what a core value is, why they are non-negotiable, why our core values are unique to us, what happens when our core beliefs are in conflict with those of other people, and what happens when we believe someone has violated our core values.

“A world of no surprises.” That is the lofty goal of private equity investors Eli Boufis and Steve Thompson when they take on a new company. It involves open communication with the CEO – including reminders of how much money they can make if the acquisition succeeds – and a plan to build a better board of directors.

Building a better board of directors is a four-part process:

Bruce Werner has a blunt message for company owners. “Owners are leaving money on the table. They’re not getting full value from their boards,” he says. “We can improve the outcomes in your business, make your life a little better, and take risk out of the business by having a board do what it ought to. And it doesn’t take that much more effort. You just have to ask a few important questions.”

Werner came up in the family business, a $500 million company that made ladders until it was sold in a leveraged buyout in the mid-90s. After the sale, Werner started, grew, and sold four companies, was a partner in a private equity fund, and served on more than 10 boards, mostly for family-owned firms.

He’s distilled all of that experience into two books, Your Ownership Journey: 12 Secrets for Personal and Business Success, which published in 2022, and Navigating Private Company Governance: The Savvy Business Owner’s Guide to Developing an Effective Board, which published in 2023.

We interviewed him in the wake of the publication of Navigating Private Company Governance and asked him about his advice for business owners wondering whether they need a board of directors for better corporate governance.

When Chicago White Sox relief pitcher Adam Russell’s baseball career ended, he had to figure out a whole new career, with virtually no warning.

Today, the former big leaguer works in the insurance industry and volunteers helping other sports figures make the transition to a post-playing career.

It starts with the resume.

“A lot of guys don’t know how to relate what they learned in professional baseball to the business world,” Russell says. “I was seeing resumes that said things like, ‘I set the record for triples in the month of August in Round Rock.’ Great. It’s awesome. But a CEO doesn’t give a crap about it.”

Not understanding how to sell oneself on paper is certainly not a problem limited to former athletes. At InterimExecs, we’ve seen resumes from C-suite executives with 30 years of valuable experience leading companies, making change, and having an impact, who headed their resumes – first item up – with the degree they got from an Ivy League college many years earlier.