It’s a big day in Helsingbord Sweden – opening day for the Museum of Failure, which features such items as Harley-Davidson perfume, Bic pens for women and Google Glass.
Failure can be very entertaining – when it hits someone else. For company leaders, failure is to be avoided at all costs.
And yet, so many company builders report that their success was achieved after a spectacular failure. You would think this leads to a lifelong lesson to embrace setbacks, but for most it doesn’t. We seem to be hardwired to avoid failure.