In today’s business environment, it is not enough to stay on a level playing field with your competition: it is an essential ingredient in the formula for success to lead out your markets. Turbulence is a great place to be as long as you are the one creating that turbulence and defining the market. That leader’s position is the one that commands top margin performance and value to shareholders. Having lead a number of successful global transformations, I think it is time to net this process out to the four steps that will get you there, quickly.

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