It used to be that business was for-profit or non-profit, and never the twain shall meet. Companies were profit-driven or purpose-driven, but not really both. A survey of Fortune 1000 CEOs and C-suite executives found that 51% believe there is an inherent tension or conflict between a company being profit- or purpose-driven. Such thinking is now becoming outmoded and has reached something of a turning point.
This departure from long-held economic thinking could be a revolutionary change for shareholders, however, many investors are coming to see greater employee purpose and personal “why” working to support long-term success for the company, and in an altruistic sense, the world. Corporate America has taken a look around and some conscientious players noticed that resources were being stripped at an unsustainable rate and decided to alter the way they were doing business. Now, it’s commonplace for a company to have a defined corporate social purpose beyond generating a profit.