Imagine your business, a $200 million operation, vanishing overnight. Not a slow decline. Not a market shift. A sudden, devastating wipeout. That’s the reality Paul Hardy faced. He’s a seasoned executive who found himself at the epicenter of an avian flu outbreak in 2022.
Ultimately, the company, one of the biggest producers in the country, destroyed more than 5 million birds.
In eight days.
This isn’t just a story about managing in a crisis; it’s a masterclass in leadership, resilience, and the human cost of extraordinary decisions.