The landscape of the business world has always been in motion. Today, that reality is amplified. We’re operating in an era defined by unprecedented speed and interconnectedness, where disruptions can emerge from anywhere and reshape entire sectors overnight.
This hyper-dynamic environment makes traditional planning feel increasingly precarious. As Mike Tyson famously said, “Everybody has a plan until they get punched in the face.” Today, those punches can land swiftly and unexpectedly, making it difficult to predict what’s next.
The U.S. Army War College has an acronym for that: VUCA. It stands for: