In every business there comes a tipping point when change is needed to get to the next stage of growth. While as a company owner or CEO, you may be adept at running the day-to-day, at some point you may start to feel that you need to be more tuned into your finances.
Maybe you have a Controller or bookkeeper keeping transactions up-to-date so you can run reports for your banker from time to time. But what happens when transactions start to get more difficult to deal with or you need more insight into financial metrics that will drive strategic decisions? If the following situations sound familiar, it may be time to start thinking about hiring a Chief Financial Officer (CFO):
- You are growing fast and looking to acquire or attract new capital
- Investors or financiers are requesting more sophistication in reporting
- The company doesn’t have the internal capabilities to consistently (and accurately) close out the books every month
- The business is facing declining revenues, stagnant growth, or rising market competition that calls for someone to provide more strategic leadership and set out a direction and action plan
- You feel like you don’ have a full handle on the metrics and KPIs that ultimately drive the business and measure your progress