Leading Through the Fire: When Crisis Hits Your Bottom Line and Sears Your Soul

Imagine your business, a $200 million operation, vanishing overnight. Not a slow decline. Not a market shift. A sudden, devastating wipeout. That’s the reality Paul Hardy faced. He’s a seasoned executive who found himself at the epicenter of an avian flu outbreak in 2022.

Ultimately, the company, one of the biggest producers in the country, destroyed more than 5 million birds.

In eight days.

This isn’t just a story about managing in a crisis; it’s a masterclass in leadership, resilience, and the human cost of extraordinary decisions.

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The Reverse Elevator Speech: The Essential 60-Second Secret Every Interim Leader Must Master

“If you cannot explain it simply, you do not understand it well enough.”

— Albert Einstein

Most leaders know the power of an elevator pitch — that concise, compelling speech you’d give the CEO if you found yourself sharing an elevator. But what about when the tables turn? What if it’s your job, as a leader, to share your vision with your team?

Enter the reverse elevator speech — the 30-to-60-second message every leader needs to master.

The reverse elevator speech is particularly relevant for interim professionals as it enables rapid alignment and impactful engagement. Interims can swiftly grasp an organization’s core challenges and, by articulating the company’s problem and their proposed solution concisely, immediately gain executive buy-in and establish their value. This approach cuts through complexity, fosters quick consensus for change initiatives, and frames the interim’s role as a direct solution provider from day one.

What Is a Reverse Elevator Speech?

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When Should You Hire a CFO?

Running a growing company means wearing a lot of hats — but at some point, financial decisions become too complex to manage without expert guidance. Whether you’re scaling fast, navigating uncertainty, or preparing for a major event like fundraising or exit, there comes a time when you need more than a bookkeeper or controller. You need a CFO.

What does a CFO do for your business? InterimExecs RED Team’s Vic Datta, who has more than 25 years of deep experience as an interim CFO, says companies increasingly expect CFOs to see around corners.

“What you get is this need for sort of an athlete that looks at operations, that looks at finance, that looks at IT, and that also looks very numerate…sort of connect all those dots, and forecast performance as well as forecast basic sales and margins for the firm,” he says. 

But should that be a full-time hire? An interim solution? Or would a fractional (part-time) CFO be enough?

Here’s how to know when it’s time, and what type of CFO might be right for your business.

Embracing VUCA in the Workplace: How Your Company Can Thrive in a World of Constant Flux

The landscape of the business world has always been in motion. Today, that reality is amplified. We’re operating in an era defined by unprecedented speed and interconnectedness, where disruptions can emerge from anywhere and reshape entire sectors overnight.

This hyper-dynamic environment makes traditional planning feel increasingly precarious. As Mike Tyson famously said, “Everybody has a plan until they get punched in the face.” Today, those punches can land swiftly and unexpectedly, making it difficult to predict what’s next.

The U.S. Army War College has an acronym for that: VUCA. It stands for:

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Mitch Cohen and Larry Firestone on Why Public Companies Need Interim CFOs

InterimExecs CEO Robert Jordan sat down with two seasoned finance veterans, Mitch Cohen and Lawrence Firestone to talk about the critical moment public companies face when the Chief Financial Officer job is vacant and why an interim CFO is the best way to fill the role until a new permanent hire can be brought on board.

Both Cohen and Firestone have extensive experience as permanent and interim CFOs for public companies.

This is an edited transcript of their conversation:

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InterimExecs Becomes Exclusive U.S. Partner for the Global WIL Group

InterimExecs has joined the WIL Group (Worldwide Interim Leadership) as the exclusive U.S. partner. This collaboration is a strategic move to leverage a global network of expertise. It marks a significant step in expanding InterimExecs’ reach and service offerings, bringing greater international opportunities to U.S.-based clients and executives.

“We were intrigued to learn about a global organization of interim management firms, and now we can expand our service offerings and collaborate on a global scale,” said Robert Jordan, CEO of InterimExecs.

InterimExecs’ WIL Group partnership comes at a time when the U.S. interim management market is poised for significant growth. As interim and fractional leadership solutions become more widely adopted across industries, the ability to offer global resources will be a key differentiator.

“The U.S. is a strategic priority for the WIL Group and its future growth. The concept of interim management is growing and expanding exponentially in the U.S. and becoming a key business solution alongside management consultancy. For five years, we have looked for the right partner in the U.S. and we finally found it in InterimExecs, Olivia Wagner, Bob Jordan and team,” said Jason Atkinson, Director and Co-Founder Member, WIL Group. “We spent time together in London with Bob during the summer (2024) in order to build trust and ensure alignment with values and value proposition. We wholeheartedly welcome them to the WIL Group.”

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What Are Core Values and How Do Yours Inform Your Worklife?

Core values are the fundamental beliefs, principles, and ethical standards that guide a person’s actions and decisions. They define what is important and provide a sense of purpose and direction. Understanding our own core values and how they impact our decisions and how we interact with others is critically important to understanding how we approach our daily lives and why we make the choices we make.

In the workplace, that means understanding how we react to others, how we manage employees, and why workers who feel the organization’s policies and expectations run counter to their core values suffer “moral injury.”

InterimExecs CEO Robert Jordan invited his business coach, Brett Morris, to sit down for a chat to learn what a core value is, why they are non-negotiable, why our core values are unique to us, what happens when our core beliefs are in conflict with those of other people, and what happens when we believe someone has violated our core values.

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What If You Were Judged Like an Olympic Athlete?

You’re getting ready to send the most important email of your life. You prepare, you write, you edit, you re-edit, and then it’s go-time, You hit send. And then: everyone around you holds up a card with your score for the email.

Doesn’t sound too comfortable? And yet, this is how we dissect our favorite athletes, and how the rigorousness of the Olympics treats every contestant. Brutally, dispassionately.

The measure of success: Olympic Gold.

Can the same brutal, dispassionate honesty help an organization reach the pinnacle of success?

Glen Tullman thinks so.

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The Six Times PE Funds Use Interim Executives

Many private equity funds hear the words “interim executive” and think the only application is an Interim CEO or CFO for turnaround or short-term fill-in of a portfolio company. But PE funds seeking a great return look to interims for their unique abilities to build and transform companies.

An Interim CEO brought on to lead a recently acquired private equity portfolio company, for example, may match the hold period of the fund. That could mean several years of working to build, grow, and ultimately exit the company, hitting big returns for everyone involved.

Here are six major use cases for an Interim CEO, Interim CFO, or other interim executive in PE-backed portfolio companies:

1. Interim Executives in Diligence

Most funds hope to spread their wings and work beyond industries where they’ve already had success. In looking at new industries where acquisitions may cost less and produce higher returns, a little more diligence is often needed. The further afield a fund goes, the more they need expert leadership removed from prior operating teams.

We recently matched a $5B+ fund with an Interim CEO expert in e-commerce and consumer goods to help determine if a potential acquisition made sense. While the fund had deep experience in the manufacturing space, understanding the current challenges and opportunities to expand go-to-market strategy was essential. Once the deal closed, the executive transitioned into an ongoing advisor role to ensure the acquisition would be a success.

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Family Business Succession Planning Checklist: 6 Important Questions to Ask

Nearly all (98%) US companies that responded to PwC’s 11th Global Family Business Survey say they have some form of governance policy in place. But, just what “governance policy” means varies widely. It could be anything from a shareholders agreement (75%) to conflict resolution mechanisms (22%).

In addition, the survey found that 78% of respondents say that protecting the business as the most important family asset is their top goal for the next five years and 72% want to ensure the business stays in the family. Despite that, in 2021, only 34% said they had a robust, documented, and communicated succession plan in place.

Perhaps it shouldn’t be all that surprising that so many family-owned businesses lack a formal plan. Creating a succession plan requires having difficult discussions around emotionally fraught family dynamics:

  • Should your son or daughter be groomed to take over the helm, or should it be a non-family member?
  • Should you just sell and split the proceeds?
  • What if the company you founded and devoted your life to building goes in a different direction once you retire?

Despite widely quoted statistics that say that only 30 percent of family businesses successfully transition to the second generation and only 13 percent survive through the third generation, a Harvard Business Review report says that is not true.

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