As a follow-up to the article on how to write a good mission statement, highlighted below are critiques of a few mission statements, including some familiar ones.

Example: We provide pick-up and on time delivery of important documents worldwide.

Verdict: Very good. The service is one of delivery to a worldwide market. But the mission statement does not cover all customer shipments, only small packages on an urgent basis. “On time” talks to the issue of reliability. While the specific of “how” isn’t discussed, it is implied that an efficient ground and air distribution network is in place and is operated on a continuous basis.

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