What is My Business Strategy? Owners Need a Game Plan

No organization is immune to challenges, not if it has any ambition. But how do we as owners and leaders put our strategy hat on to see down the road, or attempt to see, to predict where markets will go, how customers will act and react? To play the great game of chess in the real world – which is strategy.

Sometimes that is easier said than done. The eloquent Mike Tyson put it so well when he said, “everybody has a plan until I punch them in the mouth.” We would do well to remember how limited our brilliant strategies in fact are, how fragile in the face of ambiguity, uncertainty and future black swan events.

Just look to history to see how companies have been blindsided with the punch they never saw coming. Kodak invented the first digital camera in 1975, but put launch on hold in fear of cannibalizing their film business. We all know the story from there….Kodak who? Or take Blockbuster – which failed to pivot when Netflix showed up. And then Borders and Barnes & Noble, crushed under the Amazon onslaught. And the examples of business strategy gone wrong go on…

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Interim executives deliver real results, in real time, real quick. An interim is unique in the depth and breadth of experience they bring to bear. This allows an interim to see hidden value in existing products/processes/systems, implement actionable strategies and gain true alignment necessary to optimize the business. The interim will review the investments the company has made into processes, organizational structure and systems. This will lead to a focus on the areas which can be easily measured and might yield the quickest return on investment such as profits, systems and process efficiency.

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A successful and effective supply chain works best for your company when every step in the process is properly performing, linked well, and communicating effectively. A good supply chain will be streamlined with every segment fully on board to execute their job without any snags and designed for improving the customer’s satisfaction while providing value.

Opening Communication
The first part of building a successful supply chain should begin with the customers themselves focused on a value stream end-to-end. A company with open communication channels will be much more in-tune with what the customers wants and needs. A company’s CRM process should be tracking all the important interfaces with Customers and highlight those communications from initial contact to product and service fulfillment.

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